The skincare products that women as young as 13 use were created in the 1970’s. Emotional well-being is ignored altogether; technology/data are relatively unexploited. Mental health and well-being, particularly when linked to beauty and appearance are a clear opportunity.

Plenaire is derived from the French expression for “in the open air” celebrating a more relaxed and transparent approach to beauty.

 Plenaire reframes the classic coming of age skincare rituals as indulgent moments of self-care, creating a bridge between skincare rituals and emotional well-being. Plenaire's award winning, multi-faceted formulations like Rose Jelly and Violet Paste are based on uncomplicated, clean ingredients, perfect for delicate and sensitive skin.

This young, British based, female-owned brand ensures that every formula is Carbon Neutral – they work with Climate Partner to calculate their Climate Footprint, reduce emissions where possible and offset the rest – and is vegan, cruelty free and made with 100% recyclable packaging. Plenaire have been B Corp certified since 2023.