MEET INDIA'S 1st
100% VEGAN
BEAUTY BRAND

We believe in goodness that delivers

Our cruelty-free skincare, makeup, haircare, and bodycare products are made with formulations that are all about 'good science' that pairs natural ingredients with science-backed actives for goodness that truly does deliver.                                               

Ethical Beauty: We are committed to cruelty-free, vegan, and non-toxic beauty products, setting a benchmark for ethical practices in the industry.

The Best of Nature & Science: The brand's products are formulated using a blend of natural nutrients and research-backed actives, ensuring delight, effectiveness and safety.

Eco-Conscious Packaging: We embrace sustainability with eco-conscious packaging, aligning with their ethos of 'goodness that delivers.'

Impactful Initiatives: Our Project Blackboard channels a portion of product proceeds towards girl child education.

Expansive Reach: Our extensive product line can be found online in 15 countries and offline in over 300 towns and cities in India.