Ateh has worked as a journalist for over 20 years, specialising in social commentary and campaigning for diversity in the beauty industry.  She has written for the likes of Vogue, Sunday Times Style, Red Magazine, The Guardian, The Daily Mail, the Financial Times, and the Independent, amongst others. She was a columnist for Grazia, Boots Health and Beauty Magazine and Marie Claire. Last year Ateh launched her own beauty brand Ateh Jewel Beauty, with her first 3 products being blushes.