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The Beauty Show
Sophie Van Ettinger

Sophie Van Ettinger

Chief Marketing Officer - And Begin

Sophie van Ettinger is the Chief Marketing Officer of And Begin, a personalised prescription skincare brand for midlife women. Formulated by dermatologists, And Begin offers evidence-based skincare solutions that really work. A passionate feminist, Sophie champions the brand's mission to support women embarking on new life stages, ensuring their skin keeps up with them.Sophie previously spent 26 years at Unilever, marketing for brands like Magnum and Dove. She led initiatives such as Project Show Us, a Getty Images stock image bank that broke beauty stereotypes. Sophie is dedicated to advocating for the strength and potential of midlife women. 


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