The Beauty Show Returns in 2026!
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The Beauty Show, one of the UK’s leading consumer-focused beauty events, bringing together top beauty brands, professionals, and thousands of engaged consumers, will return to London in 2026! The Beauty Show’s incredible debut welcomed 4,000 beauty lovers and showcased top brands like UKLASH, The Perfume Shop, and Urban Decay, as well as a lineup of industry experts including Caroline Hirons, Nadia Sawalha & Aimee Connolly.
Future, the global leader in specialist media and #1 Fashion & Beauty Publisher in the UK, is thrilled to announce its return on 18 & 19 April 2026 at the Business Design Centre in London - now over a weekend to make it even easier for more beauty enthusiasts to join the excitement. For 2026, The Beauty Show is evolving to bring you even more of what truly matters. We recognise that beauty isn’t just about looking great - it’s about feeling your best, too. That’s why we’re expanding into wellness, responding to the growing demand for a more holistic approach to beauty and self-care. With the global wellness economy valued at $6.3 trillion in 2023 (£4.8 trillion) and projected to soar to $9 trillion by 2028 (£6.9 trillion), it’s clear that beauty and wellbeing are more interconnected than ever. By embracing this shift, The Beauty Show is committed to championing a more integrated vision of beauty and self-care, bringing together expert knowledge, emerging trends, and meaningful experiences that empower our audience to prioritise their wellbeing alongside beauty.
Philippa Newman, Event Director, commented: “After a fantastic event in 2024, it’s clear that beauty lovers want a space where they can discover, try, and shop the best in the industry. For 2026, we’re expanding our offering to include wellness - a natural extension of beauty that reflects how consumers are prioritising self-care, from skincare to overall wellbeing. Wellness is a key focus for us, and we’re excited to create an event that not only celebrates beauty but also empowers people to feel their best inside and out.
The Beauty Show is more than an event - it’s an experience. Attendees can expect a vibrant exhibition shopping experience, live demonstrations, treatment areas, as well as expert talks. With an engaged audience of over 5,000 beauty and wellness enthusiasts, this is a chance for brands to build lasting connections and be part of a growing movement in the industry.
About The Beauty Show
The Beauty Show is one of the UK’s leading consumer-focused beauty events, bringing together top brands, beauty professionals, and thousands of engaged consumers. Designed to inspire, educate, and connect, the show delivers an interactive experience celebrating all things beauty and wellness. For exhibitor enquiries and booking information, please contact: Melissa Bond - melissa.bond@futurenet.com
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